THE BIG SWING PRINCIPLE:
THE GAME IS EVER CHANGING. THE RULES AREN’T ALWAYS CLEAR.
(Not that history is particularly kind to those who follow them anyway.)
BUT IF YOU SWING FOR THE FENCE EVERY TIME, GOOD THINGS ARE BOUND TO HAPPEN.
It’s a philosophy that has served me well on brands such as Samsung, Toyota, Miller, Hankook Tires, SAP, Symantec, Ocean Spray, Honda, Gallo, Hershey's, Mattel, Converse, Yuengling Brewing, and US Airways. It works across all media channels. And it still plays well with the passionate, talented people that I've had the privilege to collaborate with around the country and around the world.